Backdrop
Outerwear on warm beige converts 32% better than on grey.
NewRunway is live, our first app
The intelligence suite for fashion ecommerce.
Merql gives fashion ecommerce teams focused apps that turn the product data, imagery and analytics they already have into decisions that sell more.
This week's insights
Model
Model A sells knitwear 1.6× better than the category average.
Model A4.1%
Model B2.6%
Conversion rate on knitwear product pages.
Action
14 products are losing sales to weak imagery.
Reshoot list readyReview
Illustrative example with sample data.
Connects to the tools you already use
- Google Analytics 4
- Adobe Commerce
- Shopify
- Product feeds (CSV & XML)
The suite
Merql brings the intelligence layer together.
Each Merql app does one job for fashion ecommerce teams, and does it well. They share one connection to your data and one workspace, so every app you add is ready on day one.
- Connect your product feed and analytics once
- One workspace for ecommerce, merchandising and creative
- Every new app builds on the same data
Runway
Available now
Creative intelligence: which models, imagery and styling choices sell.
More apps on the way
New apps join the same workspace as they launch.
Runway
Runway: creative intelligence for fashion ecommerce.
Product imagery is one of your biggest costs, and until now nobody could say which of it sells. Runway links every image to the model wearing it and to its sales, so you know what to reshoot, recast or repeat.
Model A
Top converter
Womenswear · Top converter in coats and knitwear
4.1%
+38% vs. category
Model B
Needs attention
Menswear · Consider recasting 14 shirts and knitwear products
1.9%
−27% vs. category
Cast the models that sell
See which models sell each category best, and which are holding products back, measured against the category average.
- Backdrop Blush beige
- Gaze Away
- Pose Standing
- Crop Full body
Know which creative works
Backdrop, pose, gaze and crop are read from every image, so creative choices can be compared on sales.
Knitted polo
−48% vs. similar
Dark backdrop, low contrast
Reshoot
Nylon bomber
−36% vs. similar
Face cropped out
Reshoot
Striped sweater
−31% vs. similar
Busy backdrop colour
Reshoot
Cotton overshirt
−24% vs. similar
Only one product image
ReshootFix the products losing sales
Products converting far below comparable items are ranked by revenue at stake, with the likely reason and a next step.
- 01Connect your product feed and Google Analytics.
- 02Runway analyses every product image and keeps it current daily.
- 03Your team works from ranked, evidence-backed lists.
Why Merql
Built for the teams who run fashion ecommerce.
Ecommerce, merchandising and creative finally work from the same evidence.
Decisions backed by sales, not taste
Every creative and merchandising choice is measured against what customers actually bought.
Fix what costs the most first
Ranked lists show which products, images and models are holding revenue back, and what to do next.
Fair comparisons
Products are judged against similar products, so a coat is never compared with a swimsuit.
No new data work
Merql uses the feed and analytics you already have, with guided setup instead of an integration project.
FAQ
Questions teams ask first.
Anything else? Book a demo and ask us directly.
